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E-commerce promotes cross-selling solutions

With the integration of Parex in Spain, Sika can now offer a comprehensive set of solutions in the building envelope business and realize cross-selling synergies. The full range of Parex and Sika solutions have been integrated into the e-shop, facilitating easy and fast accessibility for customers.

sika e-commerce building product expo stand

Key advantages of e-commerce

  • Big improvement in customers’ shopping experience
  • Responsive design for different screen sizes, currencies, and languages
  • Customer access via product catalogue and product range availability
  • Sales order tracking functionality linked with freight forwarders

The integration of Parex – a leader in Building Finishing solutions – has presented a major opportunity for Sika Spain to increase brand recognition in the facade and interior finishing segments. With the expertise and premium positioning of Parex solutions, Sika has the opportunity to transform into a known global provider in this building segment. The integration has made the offering of a full and comprehensive set of solutions for the building envelope possible, combining the product range of the different target markets and focusing on specialist contractors for facade solutions through a fully dedicated sales organization.

Cross-selling realized with more than 300 customers

The opportunity of pairing Sika’s strength in the distribution channel with the full range and expertise of Parex has been clear from the beginning, especially in tile setting and facade mortars. Despite adverse market conditions, cross-selling opportunities have been realized with more than 300 customers and the aim is to increase this figure still further. One of the key initiatives to promote Parex products among Sika customers is the B2B e-shop platform, where Sika is currently managing more than 50% of total orders. By providing Sika customers with a combined product offering and realizing cross-selling synergies, it has developed into an increasingly important tool.

A dedicated marketing team has been working on uploading and integrating the complete Parex product portfolio to the new website as well as to the e-shop platform. As a result, customers
have easy access to the full range of products.

Thanks to the team’s excellent work, it only took a few months for Sika’s e-shop to start offering customers a complete product portfolio. Alternatively, simply click on the contact us button to get more information or a quotation.

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