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Revolutionising flooring with Tru-Wood "Atroguard"


The flooring industry has seen remarkable advancements in recent years, with Traviata’s Tru-Wood “Atroguard” at the forefront, offering a superior and luxurious wood flooring solution for discerning homeowners, designers, and specifiers. This product stands out not only for its beauty but also for its functionality and durability, making it an ideal choice for high-traffic areas, both residential and commercial.

Modern kitchen with light oak wood flooring, featuring a central island with black barstools and a backdrop of white and black cabinetry.

Unmatched aesthetic and authenticity

Tru-Wood “Atroguard” leverages the latest innovation in surface technology, known as EIR (embossed in register), which enhances the wood grain aesthetic of the flooring. This meticulous process makes it nearly indistinguishable from natural solid oak, providing an authentic look and feel. The flooring features a 12mm board thickness, a four-sided bevel, and a large plank format, delivering an even more solid and natural wood appearance.

Modern kitchen with light oak wood flooring, featuring a central island with black barstools and a backdrop of white and black cabinetry.

Durability designed for demanding spaces

Engineered with “Atroguard” technology, this flooring solution is 100% natural wood fibre, optimized for active spaces such as hotels, lifestyle centres, and high-end commercial projects. Its resilience against water, stains, and scratches ensures it maintains its beauty and performance over time. An advancement known as the “Sure Core” core board enhances stability, making the flooring 35% more stable than traditional laminates.

Innovative engineering for stability and resistance

This flooring is adept at handling various environmental factors, including temperature and humidity changes. It is also compatible with underfloor heating systems, and its design allows for installation in extensive areas without the need for expansion profiles. A two-pass “power seal” process combined with patented tight lock joints ensures that moisture is effectively kept out, making it an excellent choice for moisture-prone areas like kitchens and bathrooms.

Full commercial grade wear layer

With an AC5, full commercial grade wear layer, Tru-Wood provides exceptional resistance to scratches and stains. Its high-density core also protects against indentations from impacts, making it suitable for areas expecting high foot traffic and dynamic activities.

Conclusion

Tru-Wood “Atroguard” is more than just a flooring solution; it represents a marriage of technology and artistry, delivering unparalleled beauty and durability for modern interiors. For those seeking a flooring option that can withstand the demands of both commercial and residential spaces while offering an authentic wood aesthetic, Tru-Wood is the ideal choice.

For more information on how Tru-Wood can transform your space, contact Traviata Flooring Systems.

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City Lodge flooring with Aspecta 1 (Glued Down) Herringbone

Traviata Flooring Systems

Unit 5, Route 24, 24 Herman Street
Johannesburg
Gauteng
South Africa
2091

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