R-value and insulation
Heat can pass through any material, but some materials are more resistant to heat flow than others. Good resistance equals good insulation. That’s when R-value becomes important.
What is an R-value?
“R” stands for resistance to heat flow or Thermal Resistance Value (TRV), it measures how effectively a material slows the flow of heat from a warmer to a colder area. R-value level depends on several things such as the type of material, its density and thickness. The higher the R-value, the greater the insulating.
Is all insulation product same?
No, different insulation products have different R-values. Some materials insulate better than others and others need increased thickness to reach the same R-value as a better insulating material. The graphic compares the R-value of common wall elements.
Why Cellulose Fibre insulation?
Cellulose Fibre is a grey-coloured fibre insulation material made from recycled newspapers. It is manufactured locally in South Africa, made to the toughest SABS Standards and TIPSASA approved. The product is 100% fire resistant and exceeds the highest of South African building codes. Cellulose fibre is 100% non-toxic, environmentally friendly, safe to handle and allergy free.
The purpose of Eco-Insulation is to trap a dormant layer of air inside a stable fibrous insulation layer. This effectively stops convection and conduction by means of the entrapment of a large volume of air, a poor conductor of heat.

SPECIFICATIONS & THERMAL CONDUCTIVITY INFORMATION.
- Eco-Insulation has an Thermal Conductivity value of 0.040 W/m.K
- Thermal Conductivity is the rate with which heat travels through a material. It is the reverse of R-Value.
- Settled Density: 35 kg/m³
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Why is correct installation important?
Correctly installed insulation is a key factor in how well insulation works. Insulation’s benefits can be decreased by a poor insulation job – gaps, tucks and folds decrease your insulation’s effectiveness.
Using a professional installer can make all the difference.
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