News & Product Highlight
today21 Oct 2013

The naked wall

When Virgin Mobile conceptualised the design of their three new Jo’burg stores, they identified an opportunity to support and encourage local arts and design while adding a hip, authentic flair to their stores. They left one wall in each store “naked” and called on Joburg’s creatives to submit an original piece of art that reflects the Virgin Mobile spirit, the downtown Jozi flavour and how the two come together.