It is interesting that Dulux and Plascon, both leading brands in paints, have identified almost identical themes as the underlying directive for colours in 2012. For Dulux, the theme is ‘Possibilities’; for Plascon, it is ‘Endless Possibility’. Together and independently, the themes represent a reflection of the current social climate and a response to the influence of economic, social and technical developments on the world stage. For Dulux, its 2012 palette is guided by the ColourFutures™ trends defined by AkzoNobel. Once a year, AkzoNobel, the world’s leading paint company and owner of the Dulux brand, among others, extends a formal invitation to an international group of eminent creative experts from the fields of design, architecture and fashion to gather and determine the key colour trends for the following 12 months. Drawn from a variety of cultural sources, from fine art and technology to nature and pop culture, the trends identified are translated into a palette of colours which are showcased in the annual ColourFutures™ book, offering readers an instant update on the latest inspirational trends.