Timber Marketing Forum officially launched

The Timber Marketing Forum (TMF), subject of much discussion in the timber industry in recent months, has been officially constituted following the inaugural general meeting held in June in JohannesburgThe Timber Marketing Forum (TMF), subject of much discussion in the timber industry in recent months, has been officially constituted following the inaugural general meeting held in June in Johannesburg.

The TMF is constituted as a non profit organisation with associate and affiliate membership open to industry associations, companies and individuals.

The organisation’s constitution was endorsed at the meeting and an executive committee, under the chairmanship of Gerard Busse of Arch Wood Protection, was elected.

The executive committee includes Anthony Faul of the Institute of Timber Construction, Bruce Breedt of the SA Wood Preservers Association, John Smith of the Thatchers Association of SA, Keith Rudd of the Timber Frame Builders Association, Lance Cooper of York Timbers, Pierre Tullis of the SA Utility Pole Association, Roly Adams of Mitek Industries, Roy Southey of Sawmilling SA, Roger Godsmark of Forestry SA and Sibongile Mavimbela of the Department of Water Affairs and Forestry.

“The basic thrust of the new organisation is the promotion of timber as a preferred construction product and reinforcement of the awareness of timber and its many attributes in various markets, within and outside the borders of South Africa,” says Busse.

“The facts speak for themselves,” he says. “Timber is a renewable material with a low carbon emissions footprint, long life and extended durability with the correct treatment. It is easy to maintain, has excellent insulation and acoustic characteristics, is versatile in use and aesthetically pleasing.

“One of the TMF’s objectives is to seek technical and other co-operation with similar organisations internationally. We have already made initial contacts in this respect and we foresee some valuable exchanges of information and strategies with these organisations,” Busse adds.

“We expect the forum to have a significant impact on the future of the timber industry and we are convinced that it’s the right response to the challenges facing the industry currently,” he concludes.

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