5 – 9 August 2011, Gallagher Convention Centre, Midrand, Gauteng
Leading lights from the South African interior design scene have been commissioned by Decorex Joburg to create inspiration settings for beautiful objects and highly desirable items worth having.
Southern Africa’s largest exhibition focusing on interior design, décor, fine finishes for consumer and trade, marks its 18th year with a directional theme Beauty and the Basics, 700 high-end exhibitors and a flourish of new show features.
“This year we celebrate the design revival of Johannesburg and the extraordinary creative energy of our local talent,” says Melanie Robinson, portfolio director of Decorex SA. “The show fosters collaboration between both established and emerging designers as this encourages an environment conducive to innovation and fresh thinking.”
Plascon is the main sponsor and DStv is the media partner.
EXPERIENCES AND HIGHLIGHTS
Here’s a pick of show highlights, special projects, installations and new reveals making Decorex Joburg the go-to event for the design professional and passionate homeowner alike:
‘TAKING UP THE CLOTH WITH NEW FABRIC FEATURES’
Clashing prints and creative collaborations. A host of new weaves, trendy textiles and fashionable colour ways unfold at Decorex Joburg with the most exciting and enlightening fabric features ever – focused on trade professionals and everyone who’s really serious about the latest design directions.
New Look Africa
Laurence Brick Creative Direction brings a visionary fabrics and trends installation under the title of “New Look Africa? to Decorex Joburg. New Look Africa is a fresh and inspiring celebration of contemporary African style – a sensational style which the world has begun to sit up and take notice of. Designed by the LBCD trio, Laurence Brick, Cathy O’Clery and Timna Russell the New Look Africa stand will present two sensational, innovative and stylish rooms to showcase forward trends in African decorating for 2011.
In the hip downtown-chic of The Jozi Party Lounge, LBCD prove that urban life need never be dull. A celebration of the vibrant city, brightly coloured and clashing patterned fabrics, from leading South African fabric houses, will decorate a long chill-out sofa and the room will be accessorised in trend-lead combinations of black and neon.
In a more subdued mood The Zambezi Bar will show that strong colour can be employed in a sophisticated and laid back manner. Threads of rich orange, turquoise, gold and white offer a fresh palette which is distinctly African but with global appeal.
Other fabric-focused features at Decorex Joburg 2011
- Wallpaper Installation: Think vertical as Hertex, Black Fabrics, U&G Fabrics, Silk & Cotton Company, Wallpaper Inn, Design Syndicate, Décor Wallpaper Company, St Ledger & Viney, Home Fabrics, Fabric Library, Valde and Majestic Wallpapers roll out their latest on-trend wallpaper ranges in a unique gallery setting.
- Gabi Gabi 2011 partners with the South African Handmade Collection, bringing a multi-faceted showcase of South African textiles heralding the iconic Shwe Shwe fabric. Curated by craft sector specialist Sue Heathcock, this collection of truly South African products capture the creative spirit of its makers and each have a special story to tell. Ronel Jordaan, Kaross and the Design Team will be launching new products through the Gabi Gabi space. High-design in a high-design environment.
Green-fingered fulfillment: Advocating an earth-friendly lifestyle, the show sprouts a whole new genre of planet-saving inventiveness, bee-friendly landscaping and a new Gardening Pavilion. This is where aspiring gardeners, urban farmers, eco warriors and green guardians can discover the bliss of intentional gardening. Also in the Garden pavilion is a Garden Café inspired by the locavore food movement. The Fun and Fanciful Garden Café entices visitors to take time out from the show buzz and step into a world of make-believe. With grass underfoot, picket fencing and a garden filled with gnomes, pink flamingos and a fantasy post box, this happy place will stimulate the imagination and clear the mind. With the look and the food offering inspired by the animation film, ‘Gnomeo and Juliet’ – and a nod to the evergreen Mad Hatter’s Tea Party – this café feeds the inner child in all of us.
The DStv Theatre of Ideas: Visitors get the inside scoop on inventive solutions to decor dilemmas while brushing up on DIY-skills. Emma Halford of Odd Chair praising the hot patchwork trend. Find room to breathe with Leanne Host’s organising solutions and make life better with Darren Vlaker (Elan Systems); learn the art of creating affairs with a difference from eventing-maestro Otto de Jager. A treat for trend-enthusiasts is the IID Nemeth Trend Report for 2012/2013, presented by trend analyst Dave Nemeth. Green queen Lorraine Jenks share the ropes of marketing yourself as an eco-designer.
New to the show, the Sunday Times Shebeen in Hall 5 is a meeting place of fun, food and drink in celebration of all things South African. The buzz is quintessential township with contemporary design details, the ambiance creative, colourful and vibrant; the flavours a delicious twist of tradition and the more modern. Head for the reading corner stacked with newspapers, while staying on the lookout for the fold book pendant lights by the Shaw Sisters, chairs by One Good Turn and tables by Feeling African.
2012 / 2013 IID Nemeth Trend report: seminar on Saturday 6th August: “It is no longer sufficient to simply “think out the box”, the box has been destroyed and for the sake of an analogy we need to be thinking in polygons and hexagons.” Dave Nemeth, Trend Forecaster will be presenting the IID Nemeth Trend Report 2012/2013 at a special conference on the 6th August 2011 aimed at the design and retail industries.
The seminar will offer a definitive insight into where the industry is positioned currently, consumer attitudes and a multitude of other topics such as future retailing, new office space and engaging with the workforce of the future. While looking into colour and pattern direction, the report will also focus on vital topics including ways in which to effectively trade over the next few years and the macro trends affecting the design and related industries.
- The course is CPD accredited and carries 1CPD point
Date: 6 August
Time: Registration 9:30 – 10:30. Talks 10:30 – 15:00
Seminar costs: R650 Members / R800 non-members (VAT INC)
Book online at http://www.decorex.co.za/exhibitions/decorexjoburg/
For more information on all there is to see and experience at Decorex, follow this link
Architects and designers will be probing burning issues facing the built environment at the 2011 Conversations on Architecture conferences (COA), taking place alongside Decorex Joburg on 5 August at Gallagher Convention Centre, and on 11 April in Cape Town at the CTICC. Follow this link for more on Conversations on Architecture.
Decorex Joburg practical details
Decorex Joburg, Gallagher Convention Centre, Midrand
Show days: 5-9 August (5th and 6th are trade focused)
Time: 09:00 – 17:00 daily
Entrance: R 70 adults / R60 pensioners and scholars / R5 Children under 12.
DStv Subscriber special: Buy one, get one free (see www.decorex.co.za for terms) 12
For more information or to purchase tickets online, visit www.decorex.co.za
Find Decorex SA on Facebook and follow @decorexSA on Twitter.
Decorex SA is proudly owned by Thebe Exhibitions (Pty) Ltd, a wholly owned subsidiary of Thebe Exhibitions & Projects Group (Pty) Ltd