Tile trends at Cersaie 2010

Ceramic tiles with a marble or stone effect and available in rectangular formats signalled a new trend.Visiting Cersaie 2010, the international ceramics show held annually in Bologna, Italy, the team from Johnson Tiles gathered insights into current trends in ceramic floor and wall tiles – in styles, sizes, finishes and textures.

Jayson Parrott, national sales manager for Johnson Tiles, says overall new product developments noted at the fair could be summed up under the banner of ‘less is more’.

Parrott reports that inkjet technology is dominant and is used to create realistic look-alikes – of marble or wood, for example – in ceramic tiles. These tiles were displayed in rectangular formats and the wood grains even in plank-like wall and floor tiles.

The focus on the more ‘natural’ look was evident also in the use of a combination of sizes and matt finishes.

“Floral prints in the form of flower and plant motifs also featured and there was less evidence of mosaics and listelli than in previous years,” says Parrott.

A new innovation is seen in the thin full-bodied porcelain tiles in large formats – such as 1m by 3m – with thin 4mm bisques.

“We’ll see these trends in design, texture and sizes filter through to our local market as the retail sector, residential and commercial markets demand fashionable tiles. Local tile manufacturers with the right technology will be able to offer products in line with these new trends,” says Parrott.

Johnson Tiles – local manufacturer and importer of ceramic tiles and a division of Norcros SA – services the contracts and retail markets and has professional contracts consultants supporting projects from design to delivery.

The company provides South Africa’s leading building supply retailers with locally produced and imported tile ranges and takes pride in its ability to develop and offer these retailers exclusive products lines.

Rigorous testing and quality control measures ensure that the tiles manufactured conform to and exceed European Union standards. In addition, tiles produced by Johnson Tiles comply with, or surpass, both SABS 1440-1996 and the European EN 177 technical standards.

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