The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities (“Miele Professional”). The strategic vision is to be the world’s most trusted and desirable premium brand.
Miele was established in South Africa in 1982. They are distributors and service providers of Miele domestic and commercial appliances. (ie. washing machines, cooking appliances, etc). Wholly-owned subsidiary of Miele Germany.
Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle “Immer besser” which the founders Carl Miele (left) and Reinhard Zinkann printed on their first machines – and which characterises Miele to this day.
The company focuses exclusively on the Miele brand and its consistent positioning in the premium segment. Miele stands for long-term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture.
Miele | Cooking Appliances | Ovens – 2019 Prices Miele Range of ovens: Built-in ovens with hob control installed under the worktop and built-in wall ovens installed independently to the hob which offer greater installation flexibility.
Why Choose Miele? Since the company was founded in 1899, Miele has remained true to its ‘lmmer Besser’ brand promise. This means that we will do all that we can to be ‘forever better’ than our competitors and ‘forever better’ than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime! By purchasing a Miele product, you have opted for durability, optimum user convenience and highest quality. In addition, upon payment of an optional one-off charge, Miele offers an exclusive extended warranty of up to 10 years, including 2 years manufacturer’s warranty.
The Miele SmartLine range Choose a set of appliances which suit your personal needs and fit perfectly in your kitchen. The SmartLine elements can be installed independently of an oven and flexible in your kitchen configuration. The downdraft extractor can be installed anywhere you like which gives you endless planning options. Miele’s SmartLine appliances will give you more flexibility than ever before, so you don’t need to compromise on your high standards.