Why Choose Miele? Since the company was founded in 1899, Miele has remained true to its ‘lmmer Besser’ brand promise. This means that we will do all that we can to be ‘forever better’ than our competitors and ‘forever better’ than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime! By purchasing a Miele product, you have opted for durability, optimum user convenience and highest quality. In addition, upon payment of an optional one-off charge, Miele offers an exclusive extended warranty of up to 10 years, including 2 years manufacturer’s warranty.