Rates & Data

Rates & Data

The Monthly Information Update for AEC Professionals

SPECIFIER is a monthly magazine read by architects, engineers and building and construction executives authorised to specify and/or purchase building products and materials. It forms part of the overall Specifile Information Service which includes Specifile Online, the SpecXpert Building Industry Reference Source, the Specifile Building Library and Archi-Text Professional Library.

SPECIFIER is now also online, offering a further complementary medium and a range of opportunities to reach your target market. Together with Specifile Online, Specifier Online is backed by a weekly email newsletter highlighting articles of interest to over 13 000 opt-in subscribers.

SPECIFIER and Specifier Online offer readers a concise, quick, informative update on products, materials, equipment, services and news relevant to the building industry.

Editorials and advertisements are cross-indexed to the Specifile Information Service so that readers can source further product and company information.

Circulation

SPECIFIER is distributed monthly to a defined target market of AEC professionals and building and construction executives. Circulation is verified annually by the Audit Bureau of Circulation (ABC).

 

Readers

SPECIFIER READERS	Number	%
Architects	1636	36.0
Builders & Contractors	266	5.86
Builders Merchants, Wholesalers & Manufacturers' Representatives
Building Trade Contractors	206	4.53
Building & Interior Designers	233	4.92
Consulting Engineers	318	7.0
Educational Institutions	330	7.26
Hardware Merchants	92	2.02
Mining - Chief Draughtsmen	27	0.6
Miscellaneous Business & Technical Services	89	1.96
Municipal & Town Planners	302	6.65
Personal, Society and Community Services	37	0.8
Property Owners & Developers	91	2.0
Provincial & Government Departments	310	6.82
Quantity Surveyors	516	11.36
Not Classifiable	34	0.77
TOTALS	4543	100.0

Mechanical Data

Cover	Trim	290 depth x 190 width mm
A4	Trim/Bleed Type area	297 depth x 210 width mm 260 depth x 180 width mm
1/2 A4	Trim/Bleed Type area	148.5 depth x 210 width mm 144 depth x 204 width mm
A5	Trim/Bleed Type area	210 depth x 148.5 width mm 204 depth x 144 width mm
1/4 A4	Trim	148.5 depth x 105 width mm
Strip Ad	Trim	75 depth x 255 width mm
Tabloid	Trim Bleed Type	415 depth x 280 width mm 421 depth x 286 width mm 397 depth x 262 width mm

Mechanical Requirements

Flattened Ads (Electronic)
This can be saved as a TIFF or JPEG at 300 dpi, CMYK at the highest quality.
Advert must be supplied at the correct size.
(Eg A4 - 297 depth x 210 width)
Supply on disc with a colour guide.

PDF Files
Material must be supplied as high resolution PDF. Only high resolution CMYK pics to be embedded. All fonts to be embedded. Advert must be supplied at the correct size.
(Eg A4 - 297 depth x 210 width)
Supply on disc with a colour guide.

For the purpose of emailing, a 300 dpi JPEG is acceptable.

Deadlines
Booking/Editorial 15th of month prior to publication.

Insert Rate
A maximum of two pre-printed loose inserts will be accepted
per publication:
Single A4: R 7 510
Double A4: R 13 353

All prices exclude VAT.