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16 February 2010

Continuing innovation from paint manufacturer

Warrior-Paints-productionSince it was established in 1987, Pretoria-based Warrior Paints & Coatings  has pursued a strategy of research and innovation, responding to the needs of the market to build its business. Although it is a family business, it is not a traditional ‘father and son’ organisation. It was formed by three brothers – Aggie, Anton and Chris Agyrou – together with their brother-in-law, Artemi Petrou.

With a product portfolio that includes Warrior Premium brands and the First Choice range as well as specialised roof and wood treatments, the company manufactures acrylic-based paints, primers and sealers, water-based sealers, and oil-based decorative paints. Warrior Paints opened its pilot retail paint store in Arcadia, Pretoria, in 1991, later relocating it to Gezina, where it proved an immediate success. The company has since expanded the retail division and now has six stores throughout Gauteng, together with franchised operations. “This was a planned strategy to make retail paint more accessible to the bourgeoning DIY market,” says director, Chris Agyrou.

Following a research and feasibility study, Warrior Franchise was launched in 2000. “We are currently looking to expand this successful area of our business,” says Agyrou. Research has also led to several innovations by Warrior Paints, including the development of its own wood care products, Wood Treat, and the launch in 2007 of the First Choice brand as an alternative to the Warrior Paints brand. In 2008 Warrior Paints introduced its Premium brand, with special paint buckets designed for these top quality products.

To meet the requirements of the building industry, the company has established a Contracting Division with a team of sales consultants offering assistance to architects, quantity surveyors and applicators on specifications, quality, quantities and colour choice.

Warrior Paints was awarded the SABS mark in 1999. The company has been a member of the Gauteng Master Builders Association  since 1992. It is a member of the Pretoria Chamber of Commerce & Industry and Aggie Agyrou is deputy chairman of the South African Paint Manufacturers Association.

 

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