The company’s logo changed recently and this influenced the design of the new packaging.
“We’ve decided to make the new packaging white to give it an updated and more high-end look. The white carton is also a better grade with a thicker flute so it will withstand wear better. Our product is now easier to identify due to the different colours used and the product specifications and warnings are more prominent,” says Jeanine Arundale, marketing manager at Johnson Tiles.
The design of the packaging is not the only change taking place at Johnson Tiles. As a part of a major investment programme underway in the Johnson Tiles factory in Olifantsfontein Gauteng, new state-of-the-art sorting machinery will be installed later this year. The new machines will help to improve the factory’s overall equipment effectiveness.
“We are replacing the complete lines with upgraded newer and faster lines. This is the final phase of our packaging project aimed at ensuring that our products reach our customers in the same condition as they left our factory,” says Rainier Tait, deputy engineering manager at Johnson Tiles.
The new packing line will include robot palletisation, robot banding that is much tighter as well as heat shrunk pallet shrouding. It will be capable of running double the output of the current lines and up-time is guaranteed 98 percent of the time.
Product on pallets will now be completely encased in a water-proof shell, allowing pallets to be stored outside without damage from the harsh elements. The tighter wrapping and strapping will also make the pallets more stable, which will help to reduce damage during long distance hauls.
“The level of planning for this project is unprecedented as we do not want to disrupt our current production. Changes in our factory are already visible as we prepare for the equipment to be installed. We are modifying the roof, creating new walkways and forklift routes and will even be moving a compressor,” says Tait.
The new packaging complies with the Consumer Protection Act requirements and is already in stores.
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